The first of these relationships was without doubt one of direct connection. If fire was red, then red was a quality of fire, and this was recognized by primitive people the world over.
The second type of color symbolism appears to depend not on direct connection but on association of ideas. For instance, black has often been connected in men’s minds with despair and death.
Finally, in a third type of symbolism the relation between the color and the idea is difficult

Esthetic Purposes of Color, Waldron Faulkner. Color serves many esthetic purposes in the design of buildings.

It creates an atmosphere. A bright color scheme for a building tends express gaiety and excitement; a quiet scheme may express dignity and repose.

It suggests either unity or diversity. A uniform color scheme contributes a sense of unity, while a varied color scheme gives a feeling of diversity.

It expresses the character of materials. If a building has a red tile roof, gray stone walls, and brown wood trim, the essential character of each …